My Startup Contest
Britannia India
Context
Over the last century and a quarter, Britannia has been serving the Indian consumer with a range of fresh, nutritious and flavour-rich products. Britannia is a leading food company in India with over Rs. 6000 crores in revenues, delivering products in over 5 categories through 3.5 million retail outlets to more than half the Indian population.
Britannia organised Marie Gold Mystartup Contest to offer participants with an opportunity to win cash prize. Participants across India were eligible to take part in the contest.
Outcome
A microsite to allow participants to enter the contest was set up. The microsite was optimised to handle entries from across the country and there were more than 30k applications! The solution was mobile friendly and robust as per the scope. The contest was concluded with winners and for us an endorsement from a happy client.
