Kuthu Fire

Scream Kuthu Fire Contest for Forever 21

Context

Forever 21 is the leading fast-fashion retailer offering the latest trends at unbeatable prices. Founded in 1984 with a strong mission to make fashion accessible to everyone, Forever 21 has thrived on cultivating an inclusive, tight-knit community for the style-obsessed.

Since Forever 21 was the title sponsor for Vidya Vox Kuthu Fire Tour, they wanted to leverage the sponsorship with a contest.

Outcome

The contest idea was to spark enthusiasm in the participants by an innovative voice challenge called Scream Kuthu Fire. The microsite created by Whitemonk enabled the contest with a platform to measure voice decibels of participants and rank them on region and ascending decibels. This microsite was built to handle scale as participants from all across India took the challenge. It was also device agnostic to encourage more mobile savvy millennials to participate.

Year
2017
Client
Phantom Ideas
Brand
Forever 21
Service
Microsite